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Businesses May Benefit from Internet Marketing Course at KCC

2/17/2012
Business owners interested in learning more about utilizing social media as a marketing strategy may benefit from a course being offered this spring at Klamath Community College. The class, Internet (Social Media) Marketing (course number BUS 233), begins April 3, 2012. The class explores principles and technologies related to Internet marketing as part of an organization’s overall marketing strategy. Students will learn how common social media tools such as Facebook, Twitter, YouTube, and others will be utilized as resources to connect with customers and improve business performance.
 
Businesses May Benefit from Internet Marketing Course at KCC
 
Business owners interested in learning more about utilizing social media as a marketing strategy may benefit from a course being offered this spring at Klamath Community College. The class, Internet (Social Media) Marketing (course number BUS 233), begins April 3, 2012. The class explores principles and technologies related to Internet marketing as part of an organization’s overall marketing strategy. Students will learn how common social media tools such as Facebook, Twitter, YouTube, and others will be utilized as resources to connect with customers and improve business performance.
“This is a very practical, hands-on course,” said KCC Business Department Chair Linda Davenport. “Each student will have the opportunity to partner with a local business or organization to help build and execute a successful marketing campaign strategy,” she said.
The curriculum is designed in order for students to learn specific strategies to promote business, drive immediate sales, track and measure outcomes, use these low-cost tools to gain visibility, create new sales channels, and increase customer engagement. For more information on the course, contact Linda Davenport at 541-880-2241.
 
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