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Web Design for Marketing Certificate

New for Fall 2013 - Financial Aid Eligible
Description of Program

The Web Design for Marketing Certificate


The Web Design for Marketing Certificate will also be offered as part of our new Evening Cohort program.
  • Develop and refine skills in Web site design
  • Focus on Internet Marketing Strategies and Tactics
  • Ideal certificate for marketing professionals in small business or not-for-profit organizations
  • Learn and apply proven techniques in improving profitability and reaching new markets

Students will learn best practices and the newest technologies in Web site design, effective coding techniques, developing mobile Web sites, using video/audio production and graphic design strategies, in addition to foundational marketing techniques that include the latest Internet marketing tools. Students completing this certificate will also have the opportunity to apply their skills through analyzing and assisting in the development of actual business and commercial Web sites owned by community partners with KCC. Successful completion of this certificate prepares students for employment in Web site Design, E-Commerce, Web 2.0, and Social Media Marketing.

Successful program completion includes three industry recognized certifications through CIW, the "Industry Standard for Web Technology Education and Certification." Certification exams are available upon completion of select courses and include:

  • Site Development Associate Certification
  • Web Design Specialist Certification
  • E-Commerce Specialist Certification

Students who successfully complete this coursework will demonstrate skills in:

  • Creating and managing Business and Commercial Web sites
  • Effectively use a full array of Web 2.0 technologies
  • Using leading social media tools including; Facebook Business Pages, Twitter Campaigns, You Tube video marketing channels, and much more...
  • Coding with new HTML5, CSS3, Database-driven sites, Web site planning, Web design using industry “best practices’, site maintenance and management, Web site authoring, E-Commerce, Internet marketing with Search Engine Optimization (SEO), and social media content management.

Courses Required for this Certificate:
CGS 100 College Survival & Success (CGS 100 can be waived and replaced with a more appropriate course – please see advisor for additional information) 3
WRI 121 English Composition 3
Social Science BUS 285 or PSY 201 3
Science/Math/Computer Science CIS 275 Database I 4
TOTAL 13

Technical Core
BUS 131 Intro to Comp Applications 4
BUS 223 Principles of Marketing 3
BUS 233 Social Media Marketing 3
CIS 195 Intro to Web Page Design 4
CIS 230 Graphic Design for the Web 4
CIS 235 Video and Audio Production 4
CIS 296 Web Authoring I 4
CIS 243 E-Commerce 4
Elective CIS 280 Cooperative Work Experience is recommended, though other options are available – please see advisor for additional information 2
TOTAL 32
Total Certificate Credits 45

Please note: Placement into a minimum of MTH 095 is required prior to completing this certificate.


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