Income, or value added, is just another way of talking about the extra money generated in the region even after subtracting costs of production and leakages (most money spent on computers in Oregon, for example, leaves Oregon for Seattle to pay Microsoft). The remaining funds for the region are wages, profits, and other forms of income: money that otherwise wouldn’t exist in the region if your institution didn’t exist. The institution also creates wealth by educating students who add to their businesses’ output. This alumni impact would never have come to exist if the college hadn’t existed.
Who Cares: County Commissioners, Rotary/Kiwanis Clubs, Mayors, City Council, Local Businesses
